Sooo, the economy isn’t great. If you come in the shop you will usually find that I have the t.v. on behind the counter for background noise while I work on the computer. The soaps don’t really cover it but the news, Oprah… talk shows are always discussing the economy and how to save money. How can a family get by when costs are rising and they are watching the stock market go down. Which, from what I understand if you are in it for the long it will all be ok.
We talk about it a bunch in the shop. Slower traffic through the stores, taxes, rising costs. One thing that has come up is credit card fees. Oprah had it on her show with Suze Orman not long ago. We used to be a cash society. You paid cash, wrote a check or put something on lay away. Sad to say, I am old enough to remember those days.
Banks came out with debit cards and they are a great easy, free way for people to not carry cash or checkbooks around. You carry a little plastic card, swipe it and you’re done. Paid for. The thing is, it is no cost to use one, but a small business gets charged a fee… about .25 to swipe the card and around 2% of the total sale to process the transaction. That adds up when you are a little guy and don’t have the negotiation room say a 7-11 or Target does.
As you may or may not know we don’t add these fees to our merchandise. We don’t even factor in shipping from the manufacturer into our products. We try to give our customers the best price possible. I’m probably not a great businesswoman doing it that way, but I am a mom. I run my business that way…. mom to mom (or dad), but I really try to run it as if the customer is me, how I would want to be treated. If you are a regular in the store you would know this…. we have a pretty darn good loyalty discount and we offer our military discount.
Here’s our plan. We want to move to another space in Country Village after the new year that is one floor, salon and boutique all on one floor. That way it makes it more convenient for strollers, toddlers, grandparents and parents to maneuver to the salon, the stairs can be tricky. AND in order to avoid having to raise costs because of these darn credit card fees we want to start offering a haircut for $20.00 or $21.00 if you pay cash (we’re still figuring this out). I know it is only a dollar or two less, but dollars add up. Trust me change adds up.
What do you think? Feel free to leave a comment or email or call me. I would love to know what people are thinking. Is it harder to use cash? Would you like to see savings this way? Does anyone have any better suggestions?